ITA Airways, the new Italian national airline, since its establishment in 2020, is committed to sustainability as a core principle of its operations. With a focus on fuel efficiency, ITA Airways invests in modern aircraft and optimizes flight routes to reduce carbon emissions. They explore the use of sustainable aviation fuels to decrease reliance on fossil fuels and actively manage their environmental impact through waste management and water conservation. ITA Airways prioritizes noise reduction, collaborating with airports and regulatory bodies to minimize noise pollution. They engage in partnerships, research, and customer awareness initiatives to drive sustainable practices and raise awareness about the importance of sustainable travel. ITA Airways strives to contribute to a more sustainable aviation industry. ITA Airways prioritizes fuel efficiency to reduce carbon emissions. They invest in modern, fuel-efficient aircraft, optimize flight routes, and employ advanced technology for efficient operations. It explores the use of sustainable aviation fuels (SAF) to decrease reliance on fossil fuels. By integrating SAF into their operations, they contribute to the reduction of greenhouse gas emissions and promote a greener aviation industry. It adopts comprehensive environmental management systems to monitor and mitigate their environmental impact. They implement waste management strategies, promote recycling initiatives, and minimize water consumption. ITA Airways seeks to minimize noise pollution by utilizing quieter aircraft models and adhering to noise abatement procedures during takeoff and landing. They work closely with airports and regulatory bodies to ensure compliance with noise reduction regulations, and collaborate with industry partners, research institutions, and organizations to drive sustainability initiatives. They actively engage in knowledge sharing, research, and development projects to enhance sustainable practices within the aviation sector. Sustainability is a pillar of ITA Airways’ Business Plan, which was created with the aim of becoming an innovative and responsible airline towards the community, the country and the planet. Creating value for customers, putting its people at the center, incorporating ESG principles into corporate governance. Their values are fully reflected in the UNDER THE SAME SKY Sustainability Manifesto and in line with the UN Sustainable Development Goals (SDGs). In line with international targets set for the sector, the Company aims to become carbon neutral by 2050, envisaging a gradual reduction in its net carbon emissions. Lastly, it aims to raise awareness among customers about the importance of sustainable travel. They provide information on sustainable practices, encourage responsible behavior, and offer options for carbon offsetting to offset the environmental impact of flights. Overall, ITA Airways’ best practices have resulted in tangible outcomes such as reduced carbon emissions, increased adoption of sustainable aviation fuels, effective environmental management, minimized noise pollution, enhanced collaboration within the industry, and heightened customer awareness about sustainable travel.