Marriott International, one of the world’s largest hotel chains, is committed to making a positive impact on the environment and society through its global sustainability and social impact platform, Serve 360: Doing Good in Every Direction. This comprehensive program integrates sustainable practices and social responsibility into Marriott’s operations and focuses on four key pillars: Nurture Our World, Empower Through Opportunity, Welcome All & Advance Human Rights, and Sustain Responsible Operations. Under the Nurture Our World pillar, Marriott prioritizes environmental sustainability by implementing initiatives to reduce its ecological footprint. Water conservation efforts include implementing efficient systems, such as low-flow fixtures and water-efficient landscaping, across its properties. Waste reduction is also a focus, with Marriott implementing recycling programs, composting initiatives, and food waste reduction strategies. Energy efficiency measures, including the use of renewable energy sources and energy-saving technologies, are employed to minimize energy consumption. Responsible sourcing practices ensure that materials used within Marriott properties, such as furnishings and amenities, meet sustainable and ethical standards. The Empower Through Opportunity pillar highlights Marriott’s commitment to creating economic opportunities for communities. The company aims to promote job creation, particularly in underprivileged areas, and offers training and development programs to enhance the skills of its employees. Marriott actively seeks to engage local suppliers and support small businesses, thereby contributing to the economic growth of the communities in which it operates. The company also places great importance on fostering diversity and inclusion within its workforce, ensuring equal opportunities for employees of all backgrounds and promoting a culture of respect and fairness. Welcome All & Advance Human Rights is another crucial aspect of Serve 360. Marriott works diligently to uphold human rights and inclusivity within its operations and throughout its supply chain. Efforts are made to prevent human trafficking and protect children, and Marriott collaborates with organizations and law enforcement agencies to combat these issues. The company also focuses on promoting accessibility and inclusivity for guests with disabilities, ensuring that its properties provide suitable accommodations and facilities. Sustain Responsible Operations, the fourth pillar of Serve 360, centers on Marriott’s commitment to responsible business practices and ethical operations. The company sets high standards for corporate governance, ethics, and transparency, and holds itself accountable for its actions. Marriott conducts regular audits and assessments to identify and address any areas of improvement in its sustainability and social responsibility performance. By adopting innovative technologies, such as energy management systems and sustainable building design, Marriott seeks to reduce risks, enhance operational efficiency, and minimize its environmental impact. Through Serve 360: Doing Good in Every Direction, Marriott demonstrates its dedication to making a positive impact on the communities in which it operates. The program aligns sustainability and social responsibility with Marriott’s core business strategy, reflecting the company’s belief that responsible practices are not only beneficial to society and the environment but also to its long-term success.
