NEYA Lisboa Hotel is an urban hotel with a sustainable tourism concept, being certified according to standards ISO 9001, 14001 and 45001, and the Green Key certification. The hotel has also won the We Care and We Share seals from the AHP, the Green Project Award, and the Zero Carbon Certification. Its activity relies on a strong social responsibility policy and efficient management model that allow to reduce the environmental impact and carbon footprint. The Earth Charter was where NEYA Lisboa Hotel got inspiration for its mission. The NEYA Hotels Group believes businesses must have an active role, both concerning the respect for the environment and by participating in the community in order to promote its development. That is why the group works together with social solidarity institutions and engages in their causes. The tourism sector is one of the sectors with greater impact on the environment. This is why NEYA implements effective practices daily to decrease our carbon footprint. As a sustainable hotel, NEYA is always committed to the quality and excellence of its services by means of a threeway sustainability concept – environmental, economic, and social. In addition to an effective waste management, all rooms have a container where guests can separate their garbage properly. Bath water is heated by solar panels, using renewable energy instead of natural gas. There are also flow reducers and taps with sensors in common areas to avoid waste. An electric energy supply contract was entered into with Axpo Iberia, certified by AENOR as Green Energy Class A originated from 100% renewable energy sources, which allowed to reduce carbon emissions resulting from energy consumption. In partnership with Ponto Verde, carbon emissions are calculated and compensated for annually by planting hundreds of threes to compensate for the CO2 that was released to the atmosphere. This resulted in the Zero Carbon Certification. NEYA Lisboa Hotel is proud to have been the first hotel to be certified by this entity in Portugal. NEYA supports a “PLASTIC FREE” programme, which contemplates the use of rechargeable amenities and excludes the use of plastic bottles, bags, and straws. Straws were replaced by biodegradable straws, and the hotel is now part of the Anti‐Straw Movement. The guests can also use bicycles to visit the city without using cars or public transportation. There are also conditions for all guests and employees to go to the hotel by bicycle, which include exclusive parking for bicycles in the parking lot. These measures that favour a more sustainable mobility have resulted in the “Portugal Bike Friendly” Certification and the “Portuguese Bicycle Mobility Award” given by the Portuguese Federation of Cycle Tourism and Bicycle Users in 2018. NEYA aims to improve economic growth by seeking to even the balance of trade in a sustainable way. By valuing the national supply, NEYA aims to increase the purchase of national products by stimulating the internal market.