OUTPACE is an EU Erasmus+ Project bringing together partners and experts from Lithuania, the United Kingdom, Iceland, Sweden and Ireland. The overall aim of OUTPACE is to produce a rise in the number of tourism businesses which develop innovative products & services based on the opportunities afforded by pop culture tourism, thus generating more market-responsive & dynamic regional tourism economies. OUTPACE produced a rise in the number of tourism businesses which developed innovative products & services based on the opportunities afforded by pop culture tourism, thus generating more market-responsive & dynamic regional tourism economies. The main results of project which was implemented from 2019 to 2021 are: Pop Culture Tourism Alliances & Actions Plans bring together tourism and creative/cultural industies stakeholders to analyse regional skills gaps audits, create an action plan and mechanisms for ongoing collaboration. Pop Culture Tourism Resource Pack uses narrative text, examples and case studies to introduce tourism , creative industries and cultural heritage stakeholders to the concept of Pop Culture Tourism and its ability to transform regional tourism economies. Open Education Resources for Pop Culture Innovators are tools to enable HE, VET and business support organizations to adopt a systematic approach to training learners in the development of innovative and sustainable products and services based on pop culture opportunities. Pop Culture Tourism Innovators’ App, gives direct access to training and collective learning for educators, students and entrepreneurs interested in moving into tourism and the digital content for same through creative industries.
