“SMARTLAND – Smart Destinations in the Land of Venice, Mission 2026” is part of the Regional Innovative Networks referred to in Regional Regional Law no. 13/2014 and is a system of companies and public and private entities operating in multiple sectors of the economy and tourism. The common objective of all the companies in its supply chain is to update and innovate their strategic business models also through the use of technologies and the digital development of processes and products to present themselves on the national and international market through current and innovative tourism experiences and services. The initiative aims to update and innovate strategic business models in the tourism sector through supporting the digital transformation and networking of participating enterprises within the Veneto Digital Business Ecosystem. Additionally, it aims to create new value chains and foster interaction among multiple parties in the tourism supply chain. This will enable companies in the tourism sector to leverage data-driven insights for operational decision-making. Generate new experiential/transformative products and services by intersecting tourism with traditional sectors such as agriculture and manufacturing. Ultimate goals will be to increase competitiveness, foster the formulation of new strategies and business models, and promote integration between enterprises. In addition, the integration and social inclusion processes, considering the needs of specific populations of tourists, is one of the main values of the initiative. The initiative specifically focuses on the digitalization and technology-driven innovation in multiple sectors of the economy and tourism in the Veneto region, utilizing data analysis, digital channels, and next-generation technologies to provide timely information and support operational decision-making. The Target Population includes all activities in the tourism supply chain, namely lodging, catering, art, culture, manufacturing, agribusiness, brokerage, carriers, rental and information services, insurance, banking, shopping, event organizers, ICT, territory promotion organizations (DMOs, DMCs), etc. The problem/gap addressed is adapting business models and experiences in response to technological advancements and changing tourist expectations. The main results of the initiative are: Creation of new value chains and improved interaction among stakeholders in the tourism supply chain. Paradigm shift from a “package” to an “algorithm” approach in tourism destinations. Integration of digitalization and technology-driven decision support systems for businesses. Generation of new experiential and transformative products/services at the intersection of tourism with traditional sectors. Enhanced competitiveness, new strategies, and business models in the tourism sector. Promotion of integration and social inclusion processes for a better quality of life. Foster integration and social inclusion processes, considering the needs of differently-abled and elderly people.
