The Ministry of Tourism in Italy presented the Strategic Tourism Plan 2023-2027, based on five pillars aimed at promoting the competitiveness of the sector namely: governance innovation quality and inclusion training and professional tourism careers sustainability. The general objectives of the Plan are: Innovate, specialise and integrate the national offer Increase the competitiveness of the tourism system Develop effective and innovative marketing Achieve efficient and participatory governance in the process of elaboration and definition of the tourism plan and policies. The policy objectives include, in the short term, supporting the recovery and recovery post Covid-19 through the use of fiscal, financial and regulatory instruments, and in the medium term to stimulate strategic revitalisation through a greater competitive capacity of enterprises and greater attractiveness of supply. The general policies are accompanied by specific initiatives dedicated to tour operators, travel agencies, business travel and digital nomads. Trade fairs and MICE (Meetings, Incentives, Conferences and Exhibitions) The overall objective is to consolidate and strengthen the leading role that Italy has conquered in the world with regard to trade fairs. The general policies are accompanied by specific initiatives dedicated to Congresses. The Plan starts from the assumption that the competitive challenge in tourism increasingly focuses on the quality level of services offered and the recognisable standard of the facilities on offer. In order to meet these emerging trends it is necessary that facilities evolve in terms of services and quality standards, especially in terms of technology in terms of technology the system, as a whole, renews its communication practices in order to distinguish its offer and characterise its market positioning there are adequate professionals to manage the services needed to meet the new tourist needs.
