Italy’s Strategic Tourism Plan (STP) from 2017 to 2022, continued with the Strategic Tourism Development Plan 2023-2025, prioritizes sustainability across environmental, economic, and cultural dimensions. The aim is to position Italy as a leading global tourism destination while preserving its heritage and fostering economic growth. Key objectives include enhancing Italy’s cultural heritage, boosting competitiveness, ensuring visitor satisfaction, integrating tourism institutions, and leveraging digital tools. The plan emphasizes the development of both popular and lesser-known destinations, invests in digital infrastructure, promotes the “brand Italy,” and encourages integrated and participatory management of tourism.
