The EU’s shift towards digitalization and green economies is reshaping labor markets, requiring upskilling. Cedefop’s report on the European Green Deal emphasizes the need for evidence-based policies and predicts job growth with sectoral shifts. In Portugal, SMEs face challenges in sustainability adoption, while sustainable tourism growth requires financial balancing and monitoring. Portugal aims to improve its sustainability ranking, focusing on decarbonization and updating regulations. Overtourism poses a significant challenge, necessitating rigorous management and technological innovation in the tourism sector.