The Futourome Strategic Tourism Plan (2019-2025) aims to enhance Rome’s attractiveness, manage tourist flows, and position it as a leading urban tourism destination. It prioritizes proactive management, sustainability, and innovation, aiming to transform Rome’s image and international standing. Key areas of focus include accessibility, competitiveness, sustainability, governance, and awareness. Initiatives include promoting sustainable mobility, improving visitor experience, and establishing partnerships for better governance. The plan also introduces measures like the “Stamp Made in Rome” certification and a Tourist Police task force to ensure quality and combat illegal accommodations, alongside creating a Destination Management Organization for sector collaboration.
