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Title of the good practice: German tourism industry leaps into the digital age

An interesting article by DW that describes how German companies incorporated digital practices to bounce back from the pandemic. The articles mentions that ”The coronavirus pandemic forced and convinced small companies in particular to embrace digitization”. Hotels and restaurants introduced a spate of innovations, such as virtual menus, online reservation and booking systems, as well as contact-less check-in options. A 2021 survey by the German Tourism Association (DTV) found that 84% of businesses said the pandemic had spurred digital transformation in the industry.