Started as a campaign in 2015, Venezia Autentica evolved into a social enterprise officially established in Venice in 2017. Its core objective revolves around reshaping the impact of tourism on the city itself. Venezia Autentica’s mission is to halt the exodus of the Venetian residents by proposing an alternative to mass tourism in Venice, making it easy for travelers to enjoy a more meaningful & authentic experience of the city while making a positive impact on the local community, environment, and economy. This will improve the quality of tourism and the relationship between locals and visitors, subsequently enhancing the quality of life in Venice. The initiative focuses specifically on addressing key issues in Venice caused by mass tourism. Its target population includes the Venetians, who are at risk of losing their businesses and cultural heritage due to the dominance of foreign investors. The intervention aims to change the perception of Venice as a mere theme park or museum by promoting the city as a living community. The organization utilizes communication and education to influence how people see and impact Venice, with engaging and authentic content shaping the collective perception of the city. Through their online platform, they provide practical tools and information for sustainable travel, empowering both visitors and local businesses, particularly small and medium enterprises. Venezia Autentica also curates and certifies local businesses that make a positive impact on the community, culture, and environment, contributing to a more circular and sustainable economy. This intervention is primarily implemented in the city of Venice, Italy, which serves as a pilot location for their efforts to transform the impact and experience of tourism. The main results from the implementation of the initiative are: Increased awareness and understanding of the real Venice among a wide audience. Increased support for Venice and the Venetians, leading to positive impacts on the local economy and community. Support and promotion of local businesses, contributing to a more circular and sustainable economy. Improved quality of tourism and the relationship between locals and visitors, enhancing the quality of life in Venice.
